Natural Bridge in North Adams Massachusetts
Sunday, July 12, 2009
Friday, July 10, 2009
Sometimes it all comes together.
Every once in a while things fall into place. It might be luck, it might be fate, it might be dogged persistence. Or it might be an abrupt discontinuous natural discharge of atmospheric electricity.
How else can you explain a journey from boards I drew months ago to a 21 day shoot in Milan, Riva Lago, and the Italian Dolomites, working with talents like The Guard Brothers and producer Gustav Geldenhuys from Smuggler, Michele Anazaione from Some of Us, DP Joost Van Gelder, Chuck Willis from Cutting Room, Dirk Green from Absolute Post, Sherman and Ray Foote and Darren Solomon from Big Foote, the great folks at SoundLounge and Fergis McCall from the Mill, to produce 2 :60 second spots for client SSGA?
How else can you explain that as I was writing a treatment for the boards, I was reminded of the scene in “Breathless” where Belmondo tries everything to get Jean Seeberg’s attention as she sells the New York Herald Tribune?
Produced by Bob Samuel for the Gate Worldwide, the spots feature Kumash, the biggest dog star in Italy, in a classic boy-loves-girl-in-a-“Breathless”-French-New-Wave-kind-of-way, and a tiny “Swiss” village where everything thing runs on time. Time, that is, as defined by a massive clock in a 250 foot high medieval bell tower.
The spots are part of a broadcast, print and online campaign I’ve been fortunate to produce for client SSGA. My hope is that in this season of stormy economic weather we all get hit by the same kind of lightning again real soon.
Check out the spots and pass on the positive energy.
To see more of my work, http://www.billschwab.net
Bill
How else can you explain a journey from boards I drew months ago to a 21 day shoot in Milan, Riva Lago, and the Italian Dolomites, working with talents like The Guard Brothers and producer Gustav Geldenhuys from Smuggler, Michele Anazaione from Some of Us, DP Joost Van Gelder, Chuck Willis from Cutting Room, Dirk Green from Absolute Post, Sherman and Ray Foote and Darren Solomon from Big Foote, the great folks at SoundLounge and Fergis McCall from the Mill, to produce 2 :60 second spots for client SSGA?
How else can you explain that as I was writing a treatment for the boards, I was reminded of the scene in “Breathless” where Belmondo tries everything to get Jean Seeberg’s attention as she sells the New York Herald Tribune?
Produced by Bob Samuel for the Gate Worldwide, the spots feature Kumash, the biggest dog star in Italy, in a classic boy-loves-girl-in-a-“Breathless”-French-New-Wave-kind-of-way, and a tiny “Swiss” village where everything thing runs on time. Time, that is, as defined by a massive clock in a 250 foot high medieval bell tower.
The spots are part of a broadcast, print and online campaign I’ve been fortunate to produce for client SSGA. My hope is that in this season of stormy economic weather we all get hit by the same kind of lightning again real soon.
Check out the spots and pass on the positive energy.
To see more of my work, http://www.billschwab.net
Bill
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